ITVX 2022 launch

Across 2022 we worked with ITV on an exclusive ambassadorship programme that saw us executing both organic and paid creator content to raise awareness of ITV shows and the launch of ITVX. The organic element of the ambassador programme saw us work with over 30 creators who made premium content in exchange for in person ITV All Access experiences. This included press trips to such shows as the Love Island Villa and The Games studios, alongside interviewing actors from new-to-TV shows and ITV screenings.