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news, articles and insights from the influencer team
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Resources for Brands
Your Next Creator Could Be Playing This March: How brands can engage audiences through players
The games are on TV, but all the fandom is happening on social.
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Resources for Brands
CES 2025: Creators Are Shaping the Future of Advertising and Audience Engagement
Dive into our key takeaways, where we explore the trends shaping how advertising continues to evolve in a dynamic and ever-changing digital landscape.
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Resources for Brands
The State Of Influencer Marketing In Travel
Here's why integrating influencer marketing into your travel campaigns is the key to unlocking meaningful engagement and driving bookings.
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Resources for Brands
Beyond The Big Game: How To Play In New Advertising Spaces And Win Big With Consumers
The playbook is drafted & players are ready, but here's how to make your brand the real MVP.
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Resources for Brands
Holiday Rewind
How to tap into nostalgic holiday traditions to connect with Gen Z and Millennials in a way that resonates with a modern appeal.
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Resources for Brands
The State Of Influencer Marketing In Gaming
Exploring the latest statistics and trends shaping the gaming landscape, the role of gaming creators, and the evolving consumer behaviours transforming the market.
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Resources for Brands
Influencer Enhances Extensive Data Insights Capabilities Through Multiple Strategic Partnerships With Industry-Leading Platforms
Influencer has announced the expansion of its comprehensive data and insights capabilities, further strengthened through strategic partnerships with leading platforms including GWI, Pulsar, Tagger, and Corq.
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Resources for Brands
From Jingle Bells To Shopping Spells: Unlock Creator Magic For A Holiday Season Like No Other
Unlock the power of creators, and you’ll not only navigate the challenges of this holiday season but also build lasting connections with your audience.
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Reports
Staying Relevant
Explore the critical importance of Relevance in driving consumer behaviour and purchase intent, and the crucial role that creators play in increasing Relevance for brands.