news, articles, and insights from the influencer team
Resources for Brands
Influencer Enhances Extensive Data Insights Capabilities Through Multiple Strategic Partnerships With Industry-Leading Platforms
Influencer has announced the expansion of its comprehensive data and insights capabilities, further strengthened through strategic partnerships with leading platforms including GWI, Pulsar, Tagger, and Corq.
In the News
Influencer Strengthens North America Leadership with Appointment of Brian Pham as VP of Strategy, Media, and Production
Influencer, the leading global influencer marketing agency, is proud to announce the appointment of Brian Pham as Vice President of Strategy, Media, and Production for North America.
In the News
Very Demure, Very Mindful, Very Impactful: K-Pop And Creators Are Changing The Game Of Fashion From Seoul To NYFW
There’s a seismic shift happening in fashion right now, and it’s being driven by an unlikely duo: K-pop stars and creators.
In the News
Influencer Appoints Stewart Easterbrook As Chairman As Influencer Marketing Leads The Direction Of Change Into The New Media Battleground
Influencer, the global influencer marketing agency, today announces the appointment of Stewart Easterbrook as its new Chairman.
In the News
Influencer Cements Dedication To Partners and Growth In The MENA Region With New Senior Appointment
Influencer has announced the appointment of Rabah Assaf, ex-TikTok, Dentsu & Group M, as Managing Director, MENA, to spearhead its growth in the region with regional expertise.
In the News
Influencer Joins IMTB
Influencer, the global influencer marketing agency co-founded by Caspar Lee and Ben Jeffries, has joined the Influencer Marketing Trade Body (IMTB) as its newest member.
In the News
Snap announces new agency partnership for Snap Star Collab Studios
Snapchat continues to pioneer innovative ways for brands to connect with audiences through its Snap Star Collab Studio, and this week marks a significant milestone with the announcement of new official UK partnerships.
Drops
Impact Studio Drop #4: Creative freedom
Creators should be considered an extension of your brand, reaching and building connections with your target audience. But how should this partnership be navigated? How much freedom should brands give creators? And how much should they lean on their creative and storytelling skills to better engage with an audience, vs. protecting their brand through strict guidelines and prescriptive briefs...
Blog
How influencer marketing is bringing authenticity to the travel industry
More than ever, people are turning to online content to plan their holidays. 89% of millennials reportedly plan their vacations based on pictures posted by their peers...