Snapchat continues to pioneer innovative ways for brands to connect with audiences through its Snap Star Collab Studio, and this week marks a significant milestone with the announcement of new official UK partnerships. Joining forces with Influencer, Billion Dollar Boy, and The Goat Agency, Snapchat is poised to revolutionise brand collaborations by leveraging the power of creators on its platform.

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These partnerships are designed to streamline the process of identifying, partnering with, and amplifying the content of Snap Stars for brand campaigns. With the addition of these three agencies to the existing creator agency Whalar, Snapchat is reinforcing its commitment to providing brands with access to top-tier creators and compelling content opportunities on its platform.

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The Snap Star Collab Studio offers a managed service program that enables brand partners to work with preferred agencies to source, partner, and drive results with Snap Stars. Through Creator Collab Campaigns, advertisers gain access to a suite of products designed to facilitate the discovery, connection, and amplification of Snap creators and their content.

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‍Ben Jeffries, CEO at Influencer, said: “This year, Snap's prioritisation of creators through its Snap Stars program presents an exciting opportunity for brands. Influencer is delighted to partner with Snap through the Snap Star Collab Studio, supporting Snap's commitment to authentic content and being the platform for real moments. This unique approach not only strengthens the connection between creators and their followers but also allows advertisers to align with genuine and relatable content, driving meaningful engagement and fostering brand loyalty.”‍

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Snapchat's commitment to enhancing the creator ecosystem is further demonstrated through initiatives like the Snap Creator Marketplace and the Creator Discovery API, which provide brands with tools to discover and collaborate with creators seamlessly.

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With over 414 million daily active users and a significant presence among younger demographics, Snapchat continues to be a powerhouse in the social media landscape. As Snapchat evolves its creator ecosystem and expands its partnerships with leading agencies, brands have unprecedented opportunities to harness the power of Snap Stars and engage with audiences innovatively. With the Snap Star Collab Studio leading the charge, the future of brand collaborations on Snapchat looks brighter than ever!

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