Global influencer marketing agency, Influencer, has today announced the expansion of its comprehensive data and insights capabilities, further strengthened through strategic partnerships with leading platforms including GWI, Pulsar, Tagger, and Corq. These collaborations underpin Influencer’s commitment to providing brands with cutting-edge insights that drive effective creator-led campaigns.

In an industry where traditional metrics often fall short, Influencer continues to set a new standard by offering comprehensive data solutions that reveal the true value of influencer marketing. These latest partnerships come as part of the Influencer True Human Influence framework, launched in 2023—a proposition that brings together a wealth of innovative data methodologies to provide insights into the effectiveness of influencer campaigns. Influencer’s data-driven approach—enhanced by the capabilities of its latest partner platforms—empowers brands with the ability to navigate the complexities of modern influencer campaigns, ensuring they deliver meaningful business outcomes.

Rob Sanders, Director of Measurement at Influencer, commented: "Data-driven insights are the cornerstone of effective marketing, and the influencer economy is no exception. Our new partnerships enable us to give brands both increased scale and increased depth of insight. Coupled with our market-leading campaign measurement solutions, brands can now make even more data-informed decisions to maximise effectiveness in every stage of their campaigns."‍

By integrating the capabilities of GWI, Pulsar, Tagger, and Corq, Influencer is able to drive the evolution of influencer marketing through data and insights. These new, strategic partnerships allow Influencer to further build on their existing commitment to groundbreaking measurement, highlighted by existing partners such as ThisThat, Element Human and Relative Insight. Through these partner solutions, brands will be able to:

• Use key insights to inform their influencer marketing strategy, from audiences attitudes and platform behaviours to category landscapes, brand positioning and more.
• Enhance brand equity by diversifying influencer partnerships and optimising content strategies.
• Accurately identify and quantify the key performance indicators (KPIs) driven by creators.
• Demonstrate the tangible value of influencer marketing to stakeholders using familiar business metrics.
• Develop and refine ongoing optimisation and media plans to maximise efficiency and ROI.

With these partnerships, Influencer solidifies its position as the industry leader in influencer marketing insights and measurement, offering brands the tools they need to confidently scale their influencer strategies and achieve impactful business results.

Steve Crook, SVP, Global Customer Experience, GWI: “Our work with Influencer is about getting a comprehensive view of online consumers, which is at the heart of what we do at GWI. In a highly competitive and changeable industry, data analysis that provides a deeper understanding of what people think, feel, and want at any given time is essential in building an influencer marketing strategy that resonates with audiences and has an impact. This data-driven approach provides a real understanding of the shifting needs of an audience, so that brands know how and where to meet their digital consumers, and stay ahead”. 

Alice Madden, Head of Account Management, Pulsar: "Measuring the relevance and resonance of brands and campaigns today is really not possible without a deep understanding of the communities in your audience. We're so delighted to be able to support Influencer in going audience-first at every step of the campaign process –from creative strategy to measuring impact – as they work on some of the largest and most innovative Influencer campaigns in the world"‍

Max Osborne, Founder, ThisThat: “ThisThat is proud to empower Influencer in proving and improving the influence of every campaign. Together we eliminate guesswork and speak a language that resonates with finance teams and CMOs alike, enabling more strategic investments that drive higher ROI, stronger brand advocacy, and set brands apart in today’s evolving marketing landscape”‍

Influencer remains at the forefront of influencer marketing data and insights. By partnering with industry leaders to deliver advanced data solutions tailored to the rapidly evolving influencer landscape, Influencer is also able to establish industry benchmarks, promote best practices, and offer comprehensive full-funnel strategic solutions. To further enhance their data and insights capabilities, Influencer’s growing team of insights experts is developing proprietary solutions and innovative strategies to help clients better understand the impact of their influencer marketing efforts. Their deep expertise in data integration and analytics will be instrumental in advancing Influencer’s mission to set the standard in influencer marketing insights.