news, articles, and insights from the influencer team

Here's why integrating influencer marketing into your travel campaigns is the key to unlocking meaningful engagement and driving bookings.

The playbook is drafted & players are ready, but here's how to make your brand the real MVP.

How to tap into nostalgic holiday traditions to connect with Gen Z and Millennials in a way that resonates with a modern appeal.

Exploring the latest statistics and trends shaping the gaming landscape, the role of gaming creators, and the evolving consumer behaviours transforming the market.

Influencer has announced the expansion of its comprehensive data and insights capabilities, further strengthened through strategic partnerships with leading platforms including GWI, Pulsar, Tagger, and Corq.

Unlock the power of creators, and you’ll not only navigate the challenges of this holiday season but also build lasting connections with your audience.

Explore the critical importance of Relevance in driving consumer behaviour and purchase intent, and the crucial role that creators play in increasing Relevance for brands.

In this article, we explore the current state of influencer marketing within the fashion industry and the key statistics you need to know.

Conversation on social media is ever-changing, it can be hard for brands to keep up. One day it’s all about being brat, the next (literally overnight), we’re obsessed with being demure. Meanwhile, brands were only just getting approval on their brat-themed TikToks…