Just like the talent on the field, brands should be in it for the long game – showing up to play, perform, assist & inspire.

The Big Game has transformed into a cultural phenomenon that goes beyond the 60 minutes of play, shaking up Americans’ lives weeks before kickoff and days after. This opens a unique opportunity for brands to amplify the excitement with creative influencer marketing—whether supporting a game-day ad or standing alone. With creators, brands can engage fans early, stay top-of-mind long after the final whistle, and make an impact far beyond a single commercial spot.