news, articles, and insights from the influencer team
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In the News
Very Demure, Very Mindful, Very Impactful: K-Pop And Creators Are Changing The Game Of Fashion From Seoul To NYFW
There’s a seismic shift happening in fashion right now, and it’s being driven by an unlikely duo: K-pop stars and creators.
Drops
Impact Studio Drop #11: Changing The Narrative
Welcome to Impact Studio Drop #11, your deep dive into the new, interesting and occasionally unexpected ways to do cool stuff with creators.
Drops
Impact Studio Drop #10: Genny Lec
Welcome to Impact Studio Drop #10, your deep dive into the new, interesting and occasionally unexpected ways to do cool stuff with creators.
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Mentors
Banking On Success: Marketing Strategies with Natwest Group's James Wallis
In this episode, we sit down with James Wallis, Head of Marketing for NatWest Group, home of award-winning campaigns such as Backing Business.
Resources for Brands
New Study Reveals Emotional Impact of Creator Content on Consumer Action
A new study exploring the emotional impact of creator content has revealed the profound influence that creators have on consumer actions including brand consideration, purchase intent, and recommendation.
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Drops
Impact Studio Drop #09: Value Exchange
Welcome to Impact Studio Drop #09, your deep dive into the new, interesting and occasionally unexpected ways to do cool stuff with creators.
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Mentors
Beyond the Broadcast: Harnessing Influence on Channel 4 with Eni Awoyemi
In this episode, we sit down with Eni Awoyemi, Digital Influencer Partnerships Lead at Channel 4, home to shows such as The Great British Bake Off and Married at First Sight.