news, articles, and insights from the influencer team

Unlock the power of creators, and you’ll not only navigate the challenges of this holiday season but also build lasting connections with your audience.

Explore the critical importance of Relevance in driving consumer behaviour and purchase intent, and the crucial role that creators play in increasing Relevance for brands.

In this article, we explore the current state of influencer marketing within the fashion industry and the key statistics you need to know.

Conversation on social media is ever-changing, it can be hard for brands to keep up. One day it’s all about being brat, the next (literally overnight), we’re obsessed with being demure. Meanwhile, brands were only just getting approval on their brat-themed TikToks…

There’s a seismic shift happening in fashion right now, and it’s being driven by an unlikely duo: K-pop stars and creators.

Welcome to Impact Studio Drop #11, your deep dive into the new, interesting and occasionally unexpected ways to do cool stuff with creators. 

Welcome to Impact Studio Drop #10, your deep dive into the new, interesting and occasionally unexpected ways to do cool stuff with creators.

In this episode, we sit down with James Wallis, Head of Marketing for NatWest Group, home of award-winning campaigns such as Backing Business.