news, articles, and insights from the influencer team
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Resources for Brands
Beyond The Big Game: How To Play In New Advertising Spaces And Win Big With Consumers
The playbook is drafted & players are ready, but here's how to make your brand the real MVP.
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Resources for Brands
Holiday Rewind
How to tap into nostalgic holiday traditions to connect with Gen Z and Millennials in a way that resonates with a modern appeal.
Resources for Brands
From Jingle Bells To Shopping Spells: Unlock Creator Magic For A Holiday Season Like No Other
Unlock the power of creators, and you’ll not only navigate the challenges of this holiday season but also build lasting connections with your audience.
Resources for Brands
New Study Reveals Emotional Impact of Creator Content on Consumer Action
A new study exploring the emotional impact of creator content has revealed the profound influence that creators have on consumer actions including brand consideration, purchase intent, and recommendation.
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Drops
Impact Studio Drop #09: Value Exchange
Welcome to Impact Studio Drop #09, your deep dive into the new, interesting and occasionally unexpected ways to do cool stuff with creators.
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Drops
Impact Studio Drop #08: Creators Everywhere
Welcome to Impact Studio Drop #08, your bi-weekly deep dive into the new, interesting and occasionally unexpected ways to do cool stuff with creators.
In the News
Influencer Joins IMTB
Influencer, the global influencer marketing agency co-founded by Caspar Lee and Ben Jeffries, has joined the Influencer Marketing Trade Body (IMTB) as its newest member.