news, articles, and insights from the influencer team

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Influencer Launches Industry-First Report, Handing Creators The Mic
Influencer Launches Industry-First Report, Handing Creators The Mic
In the News

Influencer Launches Industry-First Report, Handing Creators The Mic

Introducing the Creator Perspectives Report: The Playbook for Brands to Thrive in the Creator Economy
March 13, 2025
Creator Perspectives
Creator Perspectives
Reports

Creator Perspectives

Creator Perspectives is the first report of its kind to examine professional brand partnerships through the lens of creators.
March 12, 2025
From Jingle Bells To Shopping Spells: Unlock Creator Magic For A Holiday Season Like No Other
From Jingle Bells To Shopping Spells: Unlock Creator Magic For A Holiday Season Like No Other
Resources for Brands

From Jingle Bells To Shopping Spells: Unlock Creator Magic For A Holiday Season Like No Other

Unlock the power of creators, and you’ll not only navigate the challenges of this holiday season but also build lasting connections with your audience.
Laura Martinez
September 26, 2024
Staying Relevant
Staying Relevant
Reports

Staying Relevant

Explore the critical importance of Relevance in driving consumer behaviour and purchase intent, and the crucial role that creators play in increasing Relevance for brands.
September 25, 2024
Impact Studio Drop #12: The Speed Of Culture
Impact Studio Drop #12: The Speed Of Culture
Drops

Impact Studio Drop #12: The Speed Of Culture

Conversation on social media is ever-changing, it can be hard for brands to keep up. One day it’s all about being brat, the next (literally overnight), we’re obsessed with being demure. Meanwhile, brands were only just getting approval on their brat-themed TikToks…
Lidia Passaro
September 4, 2024
Very Demure, Very Mindful, Very Impactful: K-Pop And Creators Are Changing The Game Of Fashion From Seoul To NYFW
Very Demure, Very Mindful, Very Impactful: K-Pop And Creators Are Changing The Game Of Fashion From Seoul To NYFW
In the News

Very Demure, Very Mindful, Very Impactful: K-Pop And Creators Are Changing The Game Of Fashion From Seoul To NYFW

There’s a seismic shift happening in fashion right now, and it’s being driven by an unlikely duo: K-pop stars and creators.
Parish Hayes
August 29, 2024
Impact Studio Drop #10: Genny Lec
Impact Studio Drop #10: Genny Lec
Drops

Impact Studio Drop #10: Genny Lec

Welcome to Impact Studio Drop #10, your deep dive into the new, interesting and occasionally unexpected ways to do cool stuff with creators.
Ella Munn
July 10, 2024
Impact Studio Drop #09: Value Exchange
Impact Studio Drop #09: Value Exchange
Drops

Impact Studio Drop #09: Value Exchange

Welcome to Impact Studio Drop #09, your deep dive into the new, interesting and occasionally unexpected ways to do cool stuff with creators.
Harriet Brassett
June 6, 2024
Impact Studio Drop #2: Sport's New Commentators
Impact Studio Drop #2: Sport's New Commentators
Drops

Impact Studio Drop #2: Sport's New Commentators

This week, Super Bowl hype has taken over the internet. But with the Olympics, Paralympics, Euros, T20 World Cups and more inbound it’s just one in a series of massive sporting events on the horizon for 2024...
Ella Munn
February 14, 2024

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