news, articles, and insights from the influencer team

In a world increasingly dominated by algorithms and AI, the role for creators in driving relevance, credibility and authenticity will be greater than ever...

Many people may quickly be becoming familiar with a growing phenomenon. Picture the scene: maybe you’re in the queue for the bar with a...

In the past year, social media has been a saviour for many - a way for people to keep in touch with loved ones, whilst also providing...

More than 3 in 5 consumers said environmental impact and sustainability are important factors when making purchasing decisions, so...

2020 saw the travel industry hit hard. But it also saw many involved in the space pivot into new and exciting areas...

We’re seeing more and more monetization options be made available by social media platforms across the globe. Why? It helps creators earn...

For the month of March, Pinterest UK is celebrating everything that empowers women - from celebrating female founders to learning from...

Online gaming has seen a sudden surge in popularity; with many countries around the world in national lockdowns, people have turned to...

2020 has been a crazy year for the world, but an amazing year for TikTok. At the start of the pandemic, TikTok was downloaded 113 million...