Steering sustainable fashion

Influencer x TikTok partnered with Levi’s to educate audiences on sustainable fashion practices, using Levi’s products to communicate sustainable fashion in practice. Influencer recruited 31 creators from 6 markets to promote the longevity and timelessness of Levi’s. Creators showcased how Levi’s products can be passed between generations and stand the test of time. The creators posts showed an old photo of their parents, or idol, wearing Levi’s, then a reveal of themselves in the same outfit. The branded effect showed the ‘then, now, forever’ messaging.