M∙A∙C Powder Kiss

Ahead of the launch of the MAC’s Powder Kiss range, we worked with a diverse group of content creators to produce authentic and engaging content that showcased the range's unique selling points. Delivering content on Instagram and TikTok, our creators created genuinely informative content, which not only generated significant awareness of the product, but also (as proven by a study from Nielsen) helped audiences to understand why this range was better than many other products on the market.