Breaking Traditions

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Influencer Launches Industry-First Report, Handing Creators The MicInfluencer Launches Industry-First Report, Handing Creators The Mic
In the News

Influencer Launches Industry-First Report, Handing Creators The Mic

Introducing the Creator Perspectives Report: The Playbook for Brands to Thrive in the Creator Economy
March 13, 2025
Creator PerspectivesCreator Perspectives
Reports

Creator Perspectives

Creator Perspectives is the first report of its kind to examine professional brand partnerships through the lens of creators.
March 12, 2025
Influencer Partners with The Marketing Academy to Support the Next Generation of Industry LeadersInfluencer Partners with The Marketing Academy to Support the Next Generation of Industry Leaders
In the News

Influencer Partners with The Marketing Academy to Support the Next Generation of Industry Leaders

We’re pleased to announce our partnership with The Marketing Academy, an organisation known for developing the next generation of marketing leaders.
February 27, 2025

ready to make waves?

Breaking Traditions

Creator marketing has completely changed the way that consumers engage with brands and, in turn, this has changed the way that brands should think about creators.

Creator marketing has completely changed the way that consumers engage with brands and, in turn, this has changed the way that brands should think about creators. But while it is clear that creator marketing has become an integral part of any media strategy, some brands are still struggling to see how creators compare to traditional media formats and how they can best complement them.In this report, we have partnered with MediaCom and GlobalWebIndex, leveraging custom data in order to quantify this evolution in creator marketing and to deep dive into how brands can work with creators to reach consumers not only while they’re scrolling through social media, but when they’re shopping in-store, waiting at a bus stop, or listening to a podcast, in order to maximise ROI.

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