The Age of Influence

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Influencer Launches Industry-First Report, Handing Creators The MicInfluencer Launches Industry-First Report, Handing Creators The Mic
In the News

Influencer Launches Industry-First Report, Handing Creators The Mic

Introducing the Creator Perspectives Report: The Playbook for Brands to Thrive in the Creator Economy
March 13, 2025
Creator PerspectivesCreator Perspectives
Reports

Creator Perspectives

Creator Perspectives is the first report of its kind to examine professional brand partnerships through the lens of creators.
March 12, 2025
Influencer Partners with The Marketing Academy to Support the Next Generation of Industry LeadersInfluencer Partners with The Marketing Academy to Support the Next Generation of Industry Leaders
In the News

Influencer Partners with The Marketing Academy to Support the Next Generation of Industry Leaders

We’re pleased to announce our partnership with The Marketing Academy, an organisation known for developing the next generation of marketing leaders.
February 27, 2025

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The Age of Influence

How brands can be successful through influencer marketing post coronavirus
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At a time when brand building and audience engagement is absolutely key, influencer marketing is giving brands an essential means to reach and engage audiences in ways which are meaningful and relevant to them, fulfilling their need for connection, and also building up a brand’s position as we start to enter a new phase. ‍ In this report, we leverage custom research on influencer marketing alongside existing research on the coronavirus to dig into the impact the outbreak has had on consumers’ behaviours, the effect on influencer marketing and the consumer-creator relationship, how purchase behaviours are changing, and how brands can successfully work with creators moving forward.

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