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Influencer Launches Industry-First Report, Handing Creators The Mic


Creator Perspectives
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It is predicted that over the course of 2022, brands will spend over $15 billion on influencer marketing. Over the past couple of years, we’ve watched as this industry came into its own and cemented itself as one of the key pillars of any successful marketing strategy. But while it may no longer be in its infancy, the industry is constantly evolving, developing new ways to ensure that marketers meet their KPIs and businesses achieve their goals. In this 2022 trends report, we study the tricks and trends from 2021 and using these, make our predictions for how savvy and creative marketers will work with content creators to achieve huge impact and reach their target audience over the year and beyond.
Explore ‘Creator Perspectives’, our latest report packed with actionable insights to help brands build stronger, more effective creator partnerships. From pricing and partnership models to creative control, this report reveals what truly drives successful collaborations. Download now to take your creator strategy to the next level.