Under the Influence

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Influencer Launches Industry-First Report, Handing Creators The MicInfluencer Launches Industry-First Report, Handing Creators The Mic
In the News

Influencer Launches Industry-First Report, Handing Creators The Mic

Introducing the Creator Perspectives Report: The Playbook for Brands to Thrive in the Creator Economy
March 13, 2025
Creator PerspectivesCreator Perspectives
Reports

Creator Perspectives

Creator Perspectives is the first report of its kind to examine professional brand partnerships through the lens of creators.
March 12, 2025
Influencer Partners with The Marketing Academy to Support the Next Generation of Industry LeadersInfluencer Partners with The Marketing Academy to Support the Next Generation of Industry Leaders
In the News

Influencer Partners with The Marketing Academy to Support the Next Generation of Industry Leaders

We’re pleased to announce our partnership with The Marketing Academy, an organisation known for developing the next generation of marketing leaders.
February 27, 2025

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Under the Influence

2022 influencer marketing trends

It is predicted that over the course of 2022, brands will spend over $15 billion on influencer marketing. Over the past couple of years, we’ve watched as this industry came into its own and cemented itself as one of the key pillars of any successful marketing strategy. But while it may no longer be in its infancy, the industry is constantly evolving, developing new ways to ensure that marketers meet their KPIs and businesses achieve their goals. ‍In this 2022 trends report, we study the tricks and trends from 2021 and using these, make our predictions for how savvy and creative marketers will work with content creators to achieve huge impact and reach their target audience over the year and beyond.

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