Unsocial Media

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Influencer Launches Industry-First Report, Handing Creators The MicInfluencer Launches Industry-First Report, Handing Creators The Mic
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Influencer Launches Industry-First Report, Handing Creators The Mic

Introducing the Creator Perspectives Report: The Playbook for Brands to Thrive in the Creator Economy
March 13, 2025
Creator PerspectivesCreator Perspectives
Reports

Creator Perspectives

Creator Perspectives is the first report of its kind to examine professional brand partnerships through the lens of creators.
March 12, 2025
Influencer Partners with The Marketing Academy to Support the Next Generation of Industry LeadersInfluencer Partners with The Marketing Academy to Support the Next Generation of Industry Leaders
In the News

Influencer Partners with The Marketing Academy to Support the Next Generation of Industry Leaders

We’re pleased to announce our partnership with The Marketing Academy, an organisation known for developing the next generation of marketing leaders.
February 27, 2025

ready to make waves?

Unsocial Media

With so many changes to consumer behaviour, new platform innovations and a shift in the expectations audiences have on creators, the influencer marketing industry continued to redefine itself in 2020.‍These developments are forcing brands to change how they view the success of their campaigns, with ‘traditional’ social metrics no longer providing an accurate measure of the success of influencer marketing - if they ever really did. Social media is becoming unsocial.In our most recent report into Unsocial Media in 2021, we’ve interviewed over 30 leading creators, advertisers and partners; people who have already embraced the shift to unsocial media metrics. It will be those who use these new measurement tools to their advantage who will be the true winners in 2021.

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