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In 2023 Costa Coffee launched its groundbreaking new product, the Hot Milkshake with an “Unbelievable” themed influencer marketing campaign and supporting pop up in central London. The objectives were ambitious: to elevate awareness of the Hot Milkshake range and drive excitement around the launch, especially amongst Gen Z, resulting in increased footfall in stores. 11 carefully selected creators produced a vast range of content, which played on the theme of ‘unbelievable’, captivating audiences and sparking intrigue in the launch. From mind-bending special effects to jaw-dropping transformations, every piece of content showcased the Hot Milkshake in a truly unforgettable light. The results surpassed KPIs and Brand Lift studies revealed significant uplifts in awareness and action intent, especially among the brand’s target audience, firmly positioning Costa as an innovator in the drinks space.

Hot Takes On Hot Shakes

3.5M
Views
2.14M
Engagements
+23PT
Increase In Awareness
+12PT
Increase In Gen Z “Very Likely” To Try
The Lee Kum Kee (LKK) Sauces campaign’s main objective was to redefine culinary boundaries, integrating traditional Asian sauces into European kitchens. Grounded in the evolving landscape of Chinese and Asian cuisine in Britain, the campaign sought to showcase the versatility of Lee Kum Kee sauces and position them as essential ingredients for any dish, irrespective of cultural origin. Strategically planned, the campaign leveraged comprehensive research and audience analysis to resonate with diverse demographics across key European markets. By collaborating with local creators and harnessing current social media trends, the campaign showcased unexpected culinary creations, challenging stereotypes and reshaping perceptions. With meticulous execution and multilingual support, the campaign spanned across markets, achieving significant scale and engagement on social media platforms. Results surpassed expectations, with a total of 122 content pieces reaching over 564,100 unique audiences and garnering 1,249,126 impressions. Sentiment analysis revealed overwhelmingly positive responses, with high levels of intent to purchase observed in Germany and Poland. The campaign not only met but exceeded its objectives, establishing Lee Kum Kee as a staple in European kitchens and fostering meaningful connections with consumers across the brand’s target markets.

Flavour favours the brave

13.5M
Views
2.14M
Engagements
+23PT
Increase In Product Awareness
+21PTS
Increase In Intent To Try Product
Influencer partnered with Coca-Cola to generate global buzz around Coca-Cola Zero Sugar. Our mission was to help the soft drink behemoth capitalise on their TV-marketing campaign starring Gigi Hadid by inspiring creators around the world to post content all on the same day, making this our most extensive global campaign to date! Were we excited? You bet. With the theme for the campaign focused around the "Recipe for Magic” over 120 creators across the globe went all out to create over 300 pieces of content with their take on magic, from a family Sunday lunch to a friends' hangout on Friday night. Our biggest challenge but also our biggest achievement was executing at a global scale across all five continents but this diversity led to a rich palette of global content that created a tidal wave of engagement for Coca-Cola across the seven seas.

Magical outcomes for Coca cola

120
Creators
+300
Pieces of content
172 million
Impressions
+50 million
Video views
In May 2023, we launched a targeted TikTok campaign to drive awareness of Amazon Gaming Week and advertise a range of specific tech and gaming products. From sign-off to completion, this campaign was wrapped in just three weeks, but in that short time, through our optimised organic and paid distribution strategy, we generated some 2.7m content impressions and almost 100k in engagements - including 13k of link-clicks. Amazon was so impressed by the performance of our campaign, the quality of the campaign content, and the speed of delivery that they booked a much larger, multi-market campaign with us for the second Amazon Gaming week of the year.

Gaming Week 2023

190K
Audience size
2.7M
Impressions
77.6K
Engagement
13K+
Link clicks
Trusted by industry leaders

“I have been working with Influencer on ASOS, and it is a joy working with them! They are super responsive, pay great attention to detail, very efficient and deliver stellar work. It’s no wonder ASOS have already renewed (and scaled) their partnership twice! And it helps that they're so nice as well!”

“It's been an absolute pleasure to work with this incredible team. They have provided immense support over the past months on 3 different markets across multiple product categories. Their kindness, proactiveness and professionalism have resulted into great campaign results.”

“It's been an absolute pleasure to work with Influencer and your incredible team. You all provided immense support over the Castillo de Ibiza campaign, offering invaluable advice and support as we worked on the product launch...... that exceeded both our agreed KPIs and expectations.”

“Influencer played an important role in the marketing strategy that led to the successful launch of ITV's new streaming platform, ITVX. The team were passionate, knowledgeable and efficient ensuring that we were able to deliver the best campaign possible.”

Our Approach

ideas

Where Creativity Meets Data, Magic Happens

Imagine the boldness of creativity fuelled by the precision of analytics, guided by your brand’s unique purpose — that's the Influencer way. We design impactful campaigns that captivate attention, inspire action, and boost CTR, views, and conversions. Bringing your bespoke creative strategy to life for game-changing commercial performance.

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EXECUTIONAL EXCELLENCE

Agility, trust and effectiveness

We’re rewriting the narrative of influencer marketing by uniting your brand with passionate creators who align with your purpose. As trusted partners and guardians of your brand we build and execute campaigns across every timeline, scope and requirement.

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measurement

Transforming Data into Growth

At Influencer, we don't just reference data — we bring it to life. Our Influencer Marketing Platform and Impact Studio help us transform data into actionable strategies, morphing followers into dedicated customers. We work with you to determine which KPI's matter most and refocus your efforts there.

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marketing reports to equip your team with the most relevant insights

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Staying Relevant
Emotional Intelligence:
Breaking Traditions
Building Consideration Influence
From Awareness to Action
Unsocial Media
Home Sweet Home
The New Recipe for Success in Influencer Marketing
The Changing Face of FMCG Industry
Under the Influence
The Age of Influence

Our Team

Meet the powerhouse of Influencer: a dynamic team of dreamers, makers, and game changers, reshaping the future of marketing. With a collective passion and unique expertise, our people turn data into action, creativity into impact, and new ideas into new realities.

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Explore the critical importance of Relevance in driving consumer behaviour and purchase intent, and the crucial role that creators play in increasing Relevance for brands. While researching for our most recent report on the role that emotion plays in creator-led campaigns, we noticed the pivotal role that a little-discussed topic was having on driving consumer action: Relevance.

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