news, articles, and insights from the influencer team

The role of women in the media landscape has changed immensely over the past few years. Influencer marketing, having barely existed 10 ...

Last week, as part of the Cannes Lions Festival of Creativity, the Influencer EMEA and North America teams headed to the Influencer Villa...

Since the start of 2020, TikTok has sponsored several high-profile entertainment events; international occasions watched by millions of...

While ambassador programs aren’t anything new, in recent years we’ve seen brands placing increased emphasis on long-term partnerships...

First-party data can essentially be defined as information collected by a company (or other organisation) about the entities it deals...

Brands have been using influential public figures to endorse and promote their products for decades...

Black Friday has become one of the most important e-commerce dates of the year...

At Influencer we are working on better supporting our affinity networks (LGBTQ+, BAME, Women, Disability, Neurodiversity, Socio-Economic...