news, articles, and insights from the influencer team
Blog
Influencer launches new influencer marketing solution guaranteeing results and ensuring brands can maximize their budgets at the same time
Via “Amplify,” brands of all sizes can now execute influencer marketing campaigns with guaranteed reach, efficiency and results.
Blog
True Human Influence™: leveling up influencer marketing measurement
The greatest marketing comes from those that you know. When you’re looking for your next purchase, friends and family that you trust, telling you about something they love, will always be more convincing than an impersonal ad.
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Blog
Beyond likes and impressions: How measurement is unlocking the power of influencer marketing
As influencer marketing matures, it has moved from being perceived as an experimental marketing activation to being an established part of brands’ long term marketing strategies. Now, it is settling into its new stage of maturity as a marketing solution that drives customer engagement at every point in the marketing funnel. With this new level of maturity comes new perceived challenges, namely measurement.
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Blog
Influencer’s Female Leaders: In Conversation With
The role of women in the media landscape has changed immensely over the past few years. Influencer marketing, having barely existed 10 ...
Blog
Influencer in Cannes: The Recap
Last week, as part of the Cannes Lions Festival of Creativity, the Influencer EMEA and North America teams headed to the Influencer Villa...
Blog
Why TikTok’s Partnerships With Mainstream Events Are Good Business For All Parties
Since the start of 2020, TikTok has sponsored several high-profile entertainment events; international occasions watched by millions of...
Blog
Building Consideration Influence
While ambassador programs aren’t anything new, in recent years we’ve seen brands placing increased emphasis on long-term partnerships...
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Blog
Is First-Party Data The Key To Influencer Marketing Success?
First-party data can essentially be defined as information collected by a company (or other organisation) about the entities it deals...
Blog
Why technology can be the only way to enable scale in influencer marketing
Brands have been using influential public figures to endorse and promote their products for decades...
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