news, articles, and insights from the influencer team
Resources for Brands
Social commerce: A benefit for brands, consumers and content creators
Over 50% (around 4.7 billion people) of the whole world is using social media in July 2022. Users flock to sites like Facebook, Instagram...
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Resources for Brands
Reaching Older Generations: Why Influencer Marketing Is An Option to Take Seriously
Content creators who publish on social media are generally understood to hold the most sway over the youngest audiences with material...
Resources for Brands
Deep dive: Exploring the opportunity of live shopping with TikTok
Towards the end of 2021, TikTok launched a series of events that positioned the company as a competitor in the e-commerce space...
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How To Measure Influencer Marketing
In the past, influencer marketing has come under scrutiny for being difficult to measure. Social media platforms didn’t previously...
Resources for Brands
LinkedIn’s Unique Value as a B2B Marketing Platform
LinkedIn is the platform that brings business minds together. But as the platform grows, so does it’s potential to target new audiences...
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The Power of Influence
Influencer marketing looks set to level up in quality and scale in 2022
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Influencer marketing and the recovery of the domestic tourism industry
We all know the international tourism industry has taken a huge hit since the pandemic started...
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Let the creative do the talking: why creativity is just as important as data in paid media campaigns
Influencer marketing has always been driven by data. As a campaign manager here at Influencer, our day-to-day decisions and strategies...
Resources for Brands
How Creators Can Take Your Brand To New Markets
It has recently been confirmed that global online retail sales have increased from 16% to 19% in 2020, and this is only set to continue...
