news, articles and insights from the influencer team
In the News
Influencer Launches Industry-First Report, Handing Creators The Mic
Introducing the Creator Perspectives Report: The Playbook for Brands to Thrive in the Creator Economy
Reports
Creator Perspectives
Creator Perspectives is the first report of its kind to examine professional brand partnerships through the lens of creators.
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In the News
Influencer Partners with The Marketing Academy to Support the Next Generation of Industry Leaders
We’re pleased to announce our partnership with The Marketing Academy, an organisation known for developing the next generation of marketing leaders.
Resources for Brands
Your Next Creator Could Be Playing This March: How brands can engage audiences through players
The games are on TV, but all the fandom is happening on social.
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Resources for Brands
CES 2025: Creators Are Shaping the Future of Advertising and Audience Engagement
Dive into our key takeaways, where we explore the trends shaping how advertising continues to evolve in a dynamic and ever-changing digital landscape.
Resources for Brands
The State Of Influencer Marketing In Travel
Here's why integrating influencer marketing into your travel campaigns is the key to unlocking meaningful engagement and driving bookings.
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Resources for Brands
Beyond The Big Game: How To Play In New Advertising Spaces And Win Big With Consumers
The playbook is drafted & players are ready, but here's how to make your brand the real MVP.
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Resources for Brands
Holiday Rewind
How to tap into nostalgic holiday traditions to connect with Gen Z and Millennials in a way that resonates with a modern appeal.
Resources for Brands
The State Of Influencer Marketing In Gaming
Exploring the latest statistics and trends shaping the gaming landscape, the role of gaming creators, and the evolving consumer behaviours transforming the market.