news, articles and insights from the influencer team
Resources for Brands
How TikTok thrived during coronavirus and will it last?
Over the past couple of months, we’ve gone through an unprecedented change to our lives. We have found ourselves with more time on our...
Resources for Brands
Measuring the impact of influencer marketing
If there’s one thing that has held influencer marketing back from fulfilling its true potential, it’s been the struggle to prove...
Resources for Brands
How Changing Course Helped These Brands Stay The Course
Our mission at Influencer is to build meaningful relationships between brands and creators. And this has only been cemented since the...
Resources for Brands
Coronavirus: what a time to be live
As the coronavirus pandemic continues, lockdowns around the world have forced influencers to get creative from the safety of their own...
In the News
YouTuber and Influencer co-founder Caspar Lee Launches #LookingForward campaign alongside The Prince’s Trust
YouTuber and Influencer co-founder and CVO Caspar Lee has launched the #LookingForward campaign on social media, alongside...
Resources for Brands
Back to Basics: Marketing During Unusual Times
During this period of chaos and disruption, it can feel like all eyes are on your brand to produce content that carries a prominent...
Resources for Creators
How is coronavirus affecting travel influencers?
Influencer chief executive officer Ben Jeffries sits down with travel creator Alex Stead to discuss the impact of coronavirus on the...
Resources for Brands
Coronavirus and influencer marketing: a return to our roots
It’s fair to say that there’s not much good that comes from a global pandemic. However, from a marketing perspective, if there’s one...
Resources for Brands
Why now is the perfect time for brands to build their creator community
There’s no denying that it’s a crazy time to be alive. For most of us, it feels as though the world has been completely turned upside...