news, articles and insights from the influencer team
Resources for Brands
Instagram Reels: the next big thing in social?
There can be no denying that TikTok’s popularity has soared during the pandemic; with vast amounts of audiences downloading the video...
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How TikTok challenges brands to think differently
Influencer’s chief executive officer Ben Jeffries sits down with TikTok’s head of creator solutions for Europe, Julien Wettstein, to...
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Two-thirds of consumers will continue using social media to the same extent post-lockdown
A report published by Influencer and GlobalWebIndex has found that two thirds of consumers think they will use social media to the same...
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How influencer marketing can create brand love and get you through a crisis
Influencer marketing is known for helping to improve brand awareness and used by brands to increase engagement with specific audiences...
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Report finds that just 4% of people are interacting with creators less than pre COVID-19
A report published by Influencer and GlobalWebIndex has discovered that 96% of consumers who follow influencers say that they’re engaging...
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'Brands must show their support all year round, not just during Pride month': marketing and Pride in a creator's words
This Pride month, Influencer’s creative strategy lead Danny Crutchley sits down with lifestyle creator Joel Wood to discuss what it means...
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Finding The Right Creators For Your Influencer Marketing Campaign
When it comes to working with creators, many brands think that they can use human-led intuition alone to make decisions on which...
In the News
Influencer continues to add top industry talent to senior team
Leading influencer marketing company Influencer has announced the appointment of Carly Ash, as head of heart, Tom Cooper-Smith as client...
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Resources for Brands
A Brand’s Guide To Instagram Guides
If you’ve been keeping up with the world of Instagram recently, you’ll have noticed that the platform has unveiled its new ‘Instagram...