news, articles and insights from the influencer team
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Best Practice Guides
A Best Practice Guide On How To Create An Effective Branded Hashtag Challenge On TikTok
A Branded Hashtag Challenge turns TikTok users into your unofficial brand ambassadors; share a video using a sponsored hashtag and voila...
Resources for Brands
How Important Is An Influencer Marketing Data Platform
If you work in the influencer marketing industry, as either a brand or a content creator, you can appreciate the importance data holds...
Best Practice Guides
A Best Practice Guide For Using Branded Content On Instagram And Facebook
Branded content is an art form; creators make and share content for brands that inspire audiences. And as partnerships are going beyond...
Resources for Brands
How Has The Coronavirus Outbreak Impacted Consumer Purchase Behaviours And Intentions
A report produced by Influencer and GlobalWebIndex has published new findings on consumer purchase behaviours and intentions...
In the News
Influencer Appoints Ex-Unruly Exec Rafael Franco As VP Of Product
Influencer has today named Rafael Franco as VP of product. The announcement comes after Influencer closed a £3million...
Best Practice Guides
A Best Practice Guide For Using Branded Content On Instagram And Facebook
Branded content is an art form; creators make and share content for brands that inspire audiences. And as partnerships are going beyond...
Resources for Brands
How To Ensure Your Influencer Marketing Campaign Goes To Plan
When done correctly, influencer marketing is an amazing tool that can help you to maximise your digital marketing spend, raise brand...
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Resources for Brands
Why Data And Creativity Are The Perfect Match
The words data and creativity rarely used to be used in the same sentence. However, more recently they’ve become the perfect match...
Resources for Creators
The launch of the Creator Union
The Creator Union has launched in an attempt to regulate the influencer marketing industry and protect its creators. As with many other...