news, articles and insights from the influencer team
In the News
The Social Feast: How creators are revolutionizing the food industry
The appearance of avocado on toast on a menu in New York is a surprise to no one. The now-staple dish traces its fame and familiarity...
Blog
How influencer marketing has stolen the Lion’s share of the spotlight at Cannes
The Cannes Lions International Festival of Creativity - better known as Cannes Lions - has been a staple of the advertising calendar for...
Resources for Brands
Reach, Frequency and Influence
In an age where close to 1% of the world's population consider themselves to be a creator...
Resources for Brands
Content, Commerce, and the Creator Economy
E-Commerce and the creator economy are increasingly woven into the algorithms of digital platforms. A study by Accenture predicts that...
In the News
Influencer announces strategic tech hires in further global expansion
As part of an ongoing global growth strategy that has seen a number of senior regional hires, Influencer, a data-led, global influencer...
In the News
Influencer co-founders Ben Jeffries and Caspar Lee named EY Entrepreneur of the Year Finalists
We’re so proud to announce that Influencer’s co-founders Ben Jeffries and Caspar Lee have been chosen as finalists for the EY ...
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In the News
Earth Day 2023: Influencer's Green Commitments
The changing climate is something that increasingly affects all countries and, subsequently, all industries and businesses...
In the News
Influencer appoints VICE Media's former SVP Commercial Jenny Penich to drive client acquisition and revenue growth across North America
In a move that signals Influencer’s continued dedication to accelerate growth, Jenny Penich has been appointed SVP Commercial...
Resources for Brands
From trending to longevity: How YouTube pioneered its own revival
Social media and content creation are synonymous with one another, in a relationship that is now built into the very algorithms of our...
