news, articles and insights from the influencer team
In the News
Influencer is committed to championing adaptability and growth in the evolving influencer marketing space, with its latest senior hire
Global influencer marketing business, Influencer has announced the appointment of Michael Pekhazis as Vice President of Client Services...
In the News
Influencer cements dedication to integrating influencer marketing into the marketing mix, with new senior appointment
Global influencer marketing business, Influencer has today announced the appointment of digital media veteran Luke Barnes as President...
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In the News
Influencer.com revolutionises the way creators and brands collaborate, launching a new app that empowers creators to save time and brands to activate faster
Influencer.com has today announced the launch of a groundbreaking new app, Waves for Creators, set to break the mould in the way creators...
Resources for Brands
Time to BeReal: The New “Anti” Social Network
Many people may quickly be becoming familiar with a growing phenomenon. Picture the scene: maybe you’re in the queue for the bar with a...
Resources for Brands
Social commerce: A benefit for brands, consumers and content creators
Over 50% (around 4.7 billion people) of the whole world is using social media in July 2022. Users flock to sites like Facebook, Instagram...
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Resources for Brands
Reaching Older Generations: Why Influencer Marketing Is An Option to Take Seriously
Content creators who publish on social media are generally understood to hold the most sway over the youngest audiences with material...
Blog
Why TikTok’s Partnerships With Mainstream Events Are Good Business For All Parties
Since the start of 2020, TikTok has sponsored several high-profile entertainment events; international occasions watched by millions of...
Blog
Building Consideration Influence
While ambassador programs aren’t anything new, in recent years we’ve seen brands placing increased emphasis on long-term partnerships...
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Blog
Is First-Party Data The Key To Influencer Marketing Success?
First-party data can essentially be defined as information collected by a company (or other organisation) about the entities it deals...
