news, articles and insights from the influencer team

Content creators who publish on social media are generally understood to hold the most sway over the youngest audiences with material...

Since the start of 2020, TikTok has sponsored several high-profile entertainment events; international occasions watched by millions of...

While ambassador programs aren’t anything new, in recent years we’ve seen brands placing increased emphasis on long-term partnerships...

First-party data can essentially be defined as information collected by a company (or other organisation) about the entities it deals...

I sat down with Dalia Cromwell (@the.extra.girl) to discuss her journey in becoming a creator during lockdown...

Brands have been using influential public figures to endorse and promote their products for decades...

Towards the end of 2021, TikTok launched a series of events that positioned the company as a competitor in the e-commerce space...

Former Billion Dollar Boy Group Account Director will lead operations to help accelerate Influencer.com’s global growth...

In the past, influencer marketing has come under scrutiny for being difficult to measure. Social media platforms didn’t previously...