news, articles and insights from the influencer team
Resources for Creators
All Things TikTok with: @The.Extra.Girl
I sat down with Dalia Cromwell (@the.extra.girl) to discuss her journey in becoming a creator during lockdown...
Blog
Why technology can be the only way to enable scale in influencer marketing
Brands have been using influential public figures to endorse and promote their products for decades...
Resources for Brands
Deep dive: Exploring the opportunity of live shopping with TikTok
Towards the end of 2021, TikTok launched a series of events that positioned the company as a competitor in the e-commerce space...
In the News
Influencer.com appoints Alice Judge-Talbot as Group Operations Director
Former Billion Dollar Boy Group Account Director will lead operations to help accelerate Influencer.com’s global growth...
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Resources for Brands
How To Measure Influencer Marketing
In the past, influencer marketing has come under scrutiny for being difficult to measure. Social media platforms didn’t previously...
Resources for Brands
LinkedIn’s Unique Value as a B2B Marketing Platform
LinkedIn is the platform that brings business minds together. But as the platform grows, so does it’s potential to target new audiences...
In the News
Influencer.com Accelerates its Growth with the Opening of a Manchester Office and New Strategic Hire
The significant investment furthers the rapid expansion of Influencer.com and cultivates strong relationships with local talents...
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In the News
Influencer.com Joins TikTok Marketing Partners to Give Advertisers Access to their Creator Marketing API
New integration gives Influencer.com’s advertisers and agency clients more seamless first-party data on TikTok, empowering more effective...
Resources for Brands
The Power of Influence
Influencer marketing looks set to level up in quality and scale in 2022