news, articles and insights from the influencer team
Blog
Black Friday: The importance of influencer marketing and Facebook
Black Friday has become one of the most important e-commerce dates of the year...
In the News
Web Summit: Why raw content will win influencer marketing in 2022
At Web Summit 2021, Influencer co-founders Ben Jeffries and Caspar Lee discussed how the pandemic has leveled the playing field...
In the News
Influencer appoints John-Paul James as Vice President of Business Development
Influencer.com is proud to announced the appointment of John-Paul James as its new Vice President of Business Development. Reporting to...
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Resources for Brands
Influencer marketing and the recovery of the domestic tourism industry
We all know the international tourism industry has taken a huge hit since the pandemic started...
Resources for Brands
Let the creative do the talking: why creativity is just as important as data in paid media campaigns
Influencer marketing has always been driven by data. As a campaign manager here at Influencer, our day-to-day decisions and strategies...
Blog
Influencer's Public Diversity And Inclusion Pledge
At Influencer we are working on better supporting our affinity networks (LGBTQ+, BAME, Women, Disability, Neurodiversity, Socio-Economic...
Resources for Brands
How Creators Can Take Your Brand To New Markets
It has recently been confirmed that global online retail sales have increased from 16% to 19% in 2020, and this is only set to continue...
Resources for Brands
How Content Creators Can Help Brands Share Their Values
In a push towards creating a socially responsible and value-led online landscape, Pinterest has made the decision to ban weight loss ads...
Resources for Brands
The benefits of using a proprietary platform for influencer marketing campaigns
The benefits of using an influencer marketing platform are huge. As marketing professionals fight to prove the ROI of their marketing...
