news, articles and insights from the influencer team
Resources for Brands
FMCG and influencer marketing: a power couple
Many people consider industries like fashion, travel or health and fitness to be natural partners for influencer marketing. But...
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Resources for Brands
The Value Of Ambassador Programmes
Stand-alone influencer marketing campaigns are super effective for product launches or special activations that need to create an instant...
Resources for Brands
Funny Matters: How Creators And Brands Bring Smiles To Our Faces
In the past year, social media has been a saviour for many - a way for people to keep in touch with loved ones, whilst also providing...
Resources for Brands
Depop: The Creators You Need To Know
More than 3 in 5 consumers said environmental impact and sustainability are important factors when making purchasing decisions, so...
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Resources for Brands
Why Brands Need To Pick Up The Controller And Level Up In The Gaming World
I have dabbled in the gaming world over the years - working my way up the gaming hierarchy from my first Gameboy Colour to a Playstation...
Resources for Brands
Driving Success: How One Creator Merged Travel And Automotive In His Influencer Marketing Content
2020 saw the travel industry hit hard. But it also saw many involved in the space pivot into new and exciting areas...
Resources for Brands
Consumer Revenge Shopping: How Can Brands Capitalise On Increased Appetite?
It feels like the light at the end of the tunnel is finally here. With normality returning, lockdowns lifting and...
Resources for Brands
Monetization and the influencer marketing landscape: what you need to know
We’re seeing more and more monetization options be made available by social media platforms across the globe. Why? It helps creators earn...
Resources for Brands
Brand Safety and Brand Suitability: Why It Matters
Keeping your brand safe online has never been more important - with our increased reliance on digital coupled with...
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