news, articles and insights from the influencer team
Resources for Brands
Diversity In Social Media Ads
Diversity has and always will be important, and as the modern consumer has a rising awareness of, and passion for, social justice, there...
Resources for Creators
Pinterest’s International Women’s Month Initiative: A Conversation With Nicole Ocran Cnd Cathryn Wood
For the month of March, Pinterest UK is celebrating everything that empowers women - from celebrating female founders to learning from...
Resources for Brands
Long Time No Sea: Why Now Is The Time For Travel Brands To Be Working With Influencers
Over the past few months, we’ve all been aware of the conversations around the choices made by some influencers to travel abroad...
Resources for Brands
B2B Marketers Newest Venture: Clubhouse
It is generally accepted that marketing B2B companies on social media is challenging; whilst B2C companies flourish on social media...
In the News
The Ins and Outs of Influencer Marketing with Hester Bates
Influencer's Brand & Communications Director Hester Bates joined the Girls in Marketing (GIM) Podcast in their latest episode...
Resources for Brands
Influencer Marketing And The Annoying Reality Of Variable Performance
We all know that organic content performance is variable, right? Every creator complains that the algorithm is out to get them...
Resources for Brands
How To Utilise IGTV To Grow Your Brand
As consumers retain 95% of video content versus 10% of written content, video has become a brand’s most useful and powerful marketing tool..
Resources for Brands
Game On: How The Gaming Industry Will Win In 2021
Online gaming has seen a sudden surge in popularity; with many countries around the world in national lockdowns, people have turned to...
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Resources for Brands
Why Are Values So Important In Influencer Marketing In 2021?
Content creators are masters in forging human connections between brands and their audience, and values are the glue that holds...