news, articles and insights from the influencer team
In the News
The Ins and Outs of Influencer Marketing with Hester Bates
Influencer's Brand & Communications Director Hester Bates joined the Girls in Marketing (GIM) Podcast in their latest episode...
Resources for Brands
Influencer Marketing And The Annoying Reality Of Variable Performance
We all know that organic content performance is variable, right? Every creator complains that the algorithm is out to get them...
Resources for Brands
How To Utilise IGTV To Grow Your Brand
As consumers retain 95% of video content versus 10% of written content, video has become a brand’s most useful and powerful marketing tool..
Resources for Brands
Game On: How The Gaming Industry Will Win In 2021
Online gaming has seen a sudden surge in popularity; with many countries around the world in national lockdowns, people have turned to...
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Resources for Brands
Why Are Values So Important In Influencer Marketing In 2021?
Content creators are masters in forging human connections between brands and their audience, and values are the glue that holds...
Resources for Brands
Influencer badged as Facebook and Instagram Creative Marketing Partner
Influencer, a global leader in influencer marketing, has been named as a Facebook and Instagram Creative Marketing Partner...
Resources for Creators
5 Creators Who Made Their Mark In 2020
There have been so many amazing creators to celebrate in 2020, with creatives having more time to dedicate to their craft and...
Resources for Creators
Why now is the perfect time for brands to build their creator community
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Resources for Brands
TikTok: A Year In Review
2020 has been a crazy year for the world, but an amazing year for TikTok. At the start of the pandemic, TikTok was downloaded 113 million...