news, articles, and insights from the influencer team

The words data and creativity rarely used to be used in the same sentence. However, more recently they’ve become the perfect match...

The Creator Union has launched in an attempt to regulate the influencer marketing industry and protect its creators. As with many other...

There can be no denying that TikTok’s popularity has soared during the pandemic; with vast amounts of audiences downloading the video...

Influencer’s chief executive officer Ben Jeffries sits down with TikTok’s head of creator solutions for Europe, Julien Wettstein, to...

A report published by Influencer and GlobalWebIndex has found that two thirds of consumers think they will use social media to the same...

Influencer marketing is known for helping to improve brand awareness and used by brands to increase engagement with specific audiences...

A report published by Influencer and GlobalWebIndex has discovered that 96% of consumers who follow influencers say that they’re engaging...

This Pride month, Influencer’s creative strategy lead Danny Crutchley sits down with lifestyle creator Joel Wood to discuss what it means...

When it comes to working with creators, many brands think that they can use human-led intuition alone to make decisions on which...