news, articles, and insights from the influencer team
Resources for Brands
Influencer Partners With Pinterest To Support Their Black History Month Activation: Black Gold
Influencer is proud to partner with Pinterest, the visual discovery engine and social media platform, to support their latest activation...
Resources for Brands
How Important Is An Influencer Marketing Data Platform
If you work in the influencer marketing industry, as either a brand or a content creator, you can appreciate the importance data holds...
Resources for Brands
How Has The Coronavirus Outbreak Impacted Consumer Purchase Behaviours And Intentions
A report produced by Influencer and GlobalWebIndex has published new findings on consumer purchase behaviours and intentions...
Resources for Brands
How To Ensure Your Influencer Marketing Campaign Goes To Plan
When done correctly, influencer marketing is an amazing tool that can help you to maximise your digital marketing spend, raise brand...
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Resources for Brands
Why Data And Creativity Are The Perfect Match
The words data and creativity rarely used to be used in the same sentence. However, more recently they’ve become the perfect match...
Resources for Creators
The launch of the Creator Union
The Creator Union has launched in an attempt to regulate the influencer marketing industry and protect its creators. As with many other...
Resources for Brands
Instagram Reels: the next big thing in social?
There can be no denying that TikTok’s popularity has soared during the pandemic; with vast amounts of audiences downloading the video...
Resources for Brands
How TikTok challenges brands to think differently
Influencer’s chief executive officer Ben Jeffries sits down with TikTok’s head of creator solutions for Europe, Julien Wettstein, to...
Resources for Brands
Two-thirds of consumers will continue using social media to the same extent post-lockdown
A report published by Influencer and GlobalWebIndex has found that two thirds of consumers think they will use social media to the same...