news, articles, and insights from the influencer team

Data-driven influencer marketing doesn’t simply refer to the ways in which we measure performance and campaign success...

The quality of creator content has been an issue in the influencer marketing industry since its inception, with advertisers sometimes...

Influencer has named Kirsty Brice as its new global marketing director. Brice’s appointment will drive growth across Europe...

COVID-19 has affected all global industries, but none more so than the travel sector. Travel has become a hugely popular industry...

Influencer has today published a report, highlighting consumer purchase trends, buyer behaviour, and industry insights, alongside expert...

2020 has been a crazy year. With all of the changes that have been going on globally, people are using the power of social media...

Now that we’re in October, many brands are already starting to think about the run-up to Christmas and one of the most important days...

Sustainability has been on consumer’s radars for years, but only recently have we really seen that reflected in the influencer marketing...

The content creators of today are their very own production powerhouses, and this relieves the pressure on brands to produce all of their...