news, articles, and insights from the influencer team

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Influencer badged as Facebook and Instagram Creative Marketing Partner
Influencer badged as Facebook and Instagram Creative Marketing Partner
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Influencer badged as Facebook and Instagram Creative Marketing Partner

Influencer, a global leader in influencer marketing, has been named as a Facebook and Instagram Creative Marketing Partner...
Ben Jeffries
January 18, 2021
TikTok: A Year In Review
TikTok: A Year In Review
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TikTok: A Year In Review

2020 has been a crazy year for the world, but an amazing year for TikTok. At the start of the pandemic, TikTok was downloaded 113 million...
Megan Horsnell
December 29, 2020
Influencer's Head Of Heart Carly Ash, On Supporting Your Team During A Global Pandemic
Influencer's Head Of Heart Carly Ash, On Supporting Your Team During A Global Pandemic
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Influencer's Head Of Heart Carly Ash, On Supporting Your Team During A Global Pandemic

2020 has proved to be an incredibly tough year for many businesses, taking a huge toll on the people involved...
Hester Bates
December 22, 2020
Unsocial Media: What Netflix's 'The Social Dilemma' Has Taught Influencer Marketing
Unsocial Media: What Netflix's 'The Social Dilemma' Has Taught Influencer Marketing
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Unsocial Media: What Netflix's 'The Social Dilemma' Has Taught Influencer Marketing

Influencer has today published a report exploring and highlighting what success in influencer marketing looks like for...
Ben Jeffries
December 17, 2020
Influencer CVO Caspar Lee Gives His Take On 2020 And His Predictions For Social Media Trends In 2021
Influencer CVO Caspar Lee Gives His Take On 2020 And His Predictions For Social Media Trends In 2021
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Influencer CVO Caspar Lee Gives His Take On 2020 And His Predictions For Social Media Trends In 2021

Influencer chief visionary officer and YouTube creator Caspar Lee discusses his take on the past year and his predictions for...
Ben Jeffries
December 14, 2020
Why Data Transparency Is Essential In The Influencer Marketing Industry
Why Data Transparency Is Essential In The Influencer Marketing Industry
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Why Data Transparency Is Essential In The Influencer Marketing Industry

Data-driven influencer marketing doesn’t simply refer to the ways in which we measure performance and campaign success...
Hester Bates
December 11, 2020
What Are Approval Tiers And Why Are They Important To Influencer Marketing?
What Are Approval Tiers And Why Are They Important To Influencer Marketing?
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What Are Approval Tiers And Why Are They Important To Influencer Marketing?

The quality of creator content has been an issue in the influencer marketing industry since its inception, with advertisers sometimes...
Megan Horsnell
December 9, 2020
Influencer Names Former 4C Insights Director Kirsty Brice As Global Marketing Director
Influencer Names Former 4C Insights Director Kirsty Brice As Global Marketing Director
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Influencer Names Former 4C Insights Director Kirsty Brice As Global Marketing Director

Influencer has named Kirsty Brice as its new global marketing director. Brice’s appointment will drive growth across Europe...
Ben Jeffries
November 26, 2020
Make Or Break: How Influencer Marketing Can Support A Global Travel Comeback In 2021
Make Or Break: How Influencer Marketing Can Support A Global Travel Comeback In 2021
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Make Or Break: How Influencer Marketing Can Support A Global Travel Comeback In 2021

COVID-19 has affected all global industries, but none more so than the travel sector. Travel has become a hugely popular industry...
Hester Bates
November 17, 2020

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