news, articles, and insights from the influencer team

A recent survey conducted by Influencer Marketing Hub found that “72% of marketers believe that the quality of consumers gained from...

Diversity has and always will be important, and as the modern consumer has a rising awareness of, and passion for, social justice, there...

For the month of March, Pinterest UK is celebrating everything that empowers women - from celebrating female founders to learning from...

Over the past few months, we’ve all been aware of the conversations around the choices made by some influencers to travel abroad...

It is generally accepted that marketing B2B companies on social media is challenging; whilst B2C companies flourish on social media...

We all know that organic content performance is variable, right? Every creator complains that the algorithm is out to get them...

As consumers retain 95% of video content versus 10% of written content, video has become a brand’s most useful and powerful marketing tool..

Online gaming has seen a sudden surge in popularity; with many countries around the world in national lockdowns, people have turned to...

Content creators are masters in forging human connections between brands and their audience, and values are the glue that holds...