news, articles, and insights from the influencer team

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Monetization and the influencer marketing landscape: what you need to know
Monetization and the influencer marketing landscape: what you need to know
Resources for Brands

Monetization and the influencer marketing landscape: what you need to know

We’re seeing more and more monetization options be made available by social media platforms across the globe. Why? It helps creators earn...
Caspar Lee
May 17, 2021
Brand Safety and Brand Suitability: Why It Matters
Brand Safety and Brand Suitability: Why It Matters
Resources for Brands

Brand Safety and Brand Suitability: Why It Matters

Keeping your brand safe online has never been more important - with our increased reliance on digital coupled with...
Hester Bates
May 13, 2021
Influencer expands collaboration technology to power brand performance across campaign lifecycle
Influencer expands collaboration technology to power brand performance across campaign lifecycle
Resources for Brands

Influencer expands collaboration technology to power brand performance across campaign lifecycle

Waves by Influencer ensures brand safety through full creator and content approval...
Ben Jeffries
May 5, 2021
Influencer launches Waves: a new end-to-end influencer marketing platform providing data transparency
Influencer launches Waves: a new end-to-end influencer marketing platform providing data transparency
Resources for Brands

Influencer launches Waves: a new end-to-end influencer marketing platform providing data transparency

Influencer has today announced the launch of their new technology platform, Waves. Waves by Influencer offers brands and agencies...
Ben Jeffries
April 13, 2021
Why Do Influencer Marketing Campaigns Produce High-Quality Consumers?
Why Do Influencer Marketing Campaigns Produce High-Quality Consumers?
Resources for Brands

Why Do Influencer Marketing Campaigns Produce High-Quality Consumers?

A recent survey conducted by Influencer Marketing Hub found that “72% of marketers believe that the quality of consumers gained from...
Hester Bates
April 8, 2021
Diversity In Social Media Ads
Diversity In Social Media Ads
Resources for Brands

Diversity In Social Media Ads

Diversity has and always will be important, and as the modern consumer has a rising awareness of, and passion for, social justice, there...
Ben Jeffries
March 30, 2021
Pinterest’s International Women’s Month Initiative: A Conversation With Nicole Ocran Cnd Cathryn Wood
Pinterest’s International Women’s Month Initiative: A Conversation With Nicole Ocran Cnd Cathryn Wood
Resources for Creators

Pinterest’s International Women’s Month Initiative: A Conversation With Nicole Ocran Cnd Cathryn Wood

For the month of March, Pinterest UK is celebrating everything that empowers women - from celebrating female founders to learning from...
Megan Horsnell
March 25, 2021
Long Time No Sea: Why Now Is The Time For Travel Brands To Be Working With Influencers
Long Time No Sea: Why Now Is The Time For Travel Brands To Be Working With Influencers
Resources for Brands

Long Time No Sea: Why Now Is The Time For Travel Brands To Be Working With Influencers

Over the past few months, we’ve all been aware of the conversations around the choices made by some influencers to travel abroad...
Amy Zwrin
March 15, 2021
B2B Marketers Newest Venture: Clubhouse
B2B Marketers Newest Venture: Clubhouse
Resources for Brands

B2B Marketers Newest Venture: Clubhouse

It is generally accepted that marketing B2B companies on social media is challenging; whilst B2C companies flourish on social media...
Ben Jeffries
March 3, 2021

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