
news, articles, and insights from the influencer team
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Resources for Brands
Coronavirus: what a time to be live
As the coronavirus pandemic continues, lockdowns around the world have forced influencers to get creative from the safety of their own...


Resources for Brands
Back to Basics: Marketing During Unusual Times
During this period of chaos and disruption, it can feel like all eyes are on your brand to produce content that carries a prominent...
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Resources for Creators
How is coronavirus affecting travel influencers?
Influencer chief executive officer Ben Jeffries sits down with travel creator Alex Stead to discuss the impact of coronavirus on the...


Resources for Brands
Coronavirus and influencer marketing: a return to our roots
It’s fair to say that there’s not much good that comes from a global pandemic. However, from a marketing perspective, if there’s one...


Resources for Brands
Why now is the perfect time for brands to build their creator community
There’s no denying that it’s a crazy time to be alive. For most of us, it feels as though the world has been completely turned upside...


Resources for Brands
Branded content: Why influencer marketing is more than just the influencer
In the past, creators have been used for their ability to build communities and to reach and engage large yet targeted audiences. While...


Resources for Creators
Influencer Marketing From Home: Content Creators Who Are Leading The Way
In uncertain times like these, society relies on social media as a source of relief, an entertainment outlet, and an escapism tool...


Resources for Brands
Conscious Content: How Brands Can Partner With Creators To Raise Morale While Remaining Sensitive To Uncertainty
You don’t need me to tell you that we are in unprecedented times; as businesses, brands and human beings, we have never seen anything like…


Resources for Brands
Coronavirus and the marketing industry: what happens next?
Coronavirus is at the forefront of everyone’s minds at the moment. We’re officially living in the midst of a pandemic, and almost...