news, articles, and insights from the influencer team
Resources for Brands
Why now is the perfect time for brands to build their creator community
There’s no denying that it’s a crazy time to be alive. For most of us, it feels as though the world has been completely turned upside...
Resources for Brands
Branded content: Why influencer marketing is more than just the influencer
In the past, creators have been used for their ability to build communities and to reach and engage large yet targeted audiences. While...
Resources for Creators
Influencer Marketing From Home: Content Creators Who Are Leading The Way
In uncertain times like these, society relies on social media as a source of relief, an entertainment outlet, and an escapism tool...
Resources for Brands
Conscious Content: How Brands Can Partner With Creators To Raise Morale While Remaining Sensitive To Uncertainty
You don’t need me to tell you that we are in unprecedented times; as businesses, brands and human beings, we have never seen anything like…
Resources for Brands
Coronavirus and the marketing industry: what happens next?
Coronavirus is at the forefront of everyone’s minds at the moment. We’re officially living in the midst of a pandemic, and almost...
Resources for Brands
Are brands stifling creativity within influencer marketing?
Caspar Lee, co-founder and chief visionary officer of Influencer.com, began his career on YouTube in 2010 and has since amassed a...
Resources for Brands
Why Brands Should Be Engaging Creators, Long Term
The world of influencer marketing is changing all the time, and one of the key changes that we’re noticing is that brands and creators...
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Resources for Brands
Could Influencer Marketing Save The High Street?
The rise of Influencer marketing has helped to create a whole new world of online brands that are going from strength to strength...
Resources for Brands
The Legal Issues That Influencers and Marketers Must Get Right
The exponential growth of influencer marketing has caught the eyes of many across the commercial landscape. It is an area that has become...
