news, articles, and insights from the influencer team

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Coronavirus: what a time to be live
Coronavirus: what a time to be live
Resources for Brands

Coronavirus: what a time to be live

As the coronavirus pandemic continues, lockdowns around the world have forced influencers to get creative from the safety of their own...
Ben Jeffries
May 13, 2020
Back to Basics: Marketing During Unusual Times
Back to Basics: Marketing During Unusual Times
Resources for Brands

Back to Basics: Marketing During Unusual Times

During this period of chaos and disruption, it can feel like all eyes are on your brand to produce content that carries a prominent...
Sasha King
May 11, 2020
How is coronavirus affecting travel influencers?
How is coronavirus affecting travel influencers?
Resources for Creators

How is coronavirus affecting travel influencers?

Influencer chief executive officer Ben Jeffries sits down with travel creator Alex Stead to discuss the impact of coronavirus on the...
Ben Jeffries
April 27, 2020
Coronavirus and influencer marketing: a return to our roots
Coronavirus and influencer marketing: a return to our roots
Resources for Brands

Coronavirus and influencer marketing: a return to our roots

It’s fair to say that there’s not much good that comes from a global pandemic. However, from a marketing perspective, if there’s one...
Ben Jeffries
April 21, 2020
Why now is the perfect time for brands to build their creator community
Why now is the perfect time for brands to build their creator community
Resources for Brands

Why now is the perfect time for brands to build their creator community

There’s no denying that it’s a crazy time to be alive. For most of us, it feels as though the world has been completely turned upside...
Hayley Shortman
April 16, 2020
Branded content: Why influencer marketing is more than just the influencer
Branded content: Why influencer marketing is more than just the influencer
Resources for Brands

Branded content: Why influencer marketing is more than just the influencer

In the past, creators have been used for their ability to build communities and to reach and engage large yet targeted audiences. While...
Ben Jeffries
April 6, 2020
Influencer Marketing From Home: Content Creators Who Are Leading The Way
Influencer Marketing From Home: Content Creators Who Are Leading The Way
Resources for Creators

Influencer Marketing From Home: Content Creators Who Are Leading The Way

In uncertain times like these, society relies on social media as a source of relief, an entertainment outlet, and an escapism tool...
Megan Horsnell
April 3, 2020
Conscious Content: How Brands Can Partner With Creators To Raise Morale While Remaining Sensitive To Uncertainty
Conscious Content: How Brands Can Partner With Creators To Raise Morale While Remaining Sensitive To Uncertainty
Resources for Brands

Conscious Content: How Brands Can Partner With Creators To Raise Morale While Remaining Sensitive To Uncertainty

You don’t need me to tell you that we are in unprecedented times; as businesses, brands and human beings, we have never seen anything like…
Ben Jeffries
March 31, 2020
Coronavirus and the marketing industry: what happens next?
Coronavirus and the marketing industry: what happens next?
Resources for Brands

Coronavirus and the marketing industry: what happens next?

Coronavirus is at the forefront of everyone’s minds at the moment. We’re officially living in the midst of a pandemic, and almost...
Ben Jeffries
March 20, 2020

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