news, articles, and insights from the influencer team

Influencer marketing has grown up, and agency Influencer is making sure its measurement does too. The agency is championing change in its partnership with ThisThat, setting a new standard and challenging industry-wide measurement concerns head-on.

Commitment to improving environmental and social performance isn’t something achieved by a short-term fix. In becoming a certified B Corporation, influencer marketing agency Influencer is taking long-term change seriously and hoping to lead the industry by example...

Via “Amplify,” brands of all sizes can now execute influencer marketing campaigns with guaranteed reach, efficiency and results.

In an age where close to 1% of the world's population consider themselves to be a creator...

E-Commerce and the creator economy are increasingly woven into the algorithms of digital platforms. A study by Accenture predicts that...

Social media and content creation are synonymous with one another, in a relationship that is now built into the very algorithms of our...

Many people may quickly be becoming familiar with a growing phenomenon. Picture the scene: maybe you’re in the queue for the bar with a...