news, articles, and insights from the influencer team

In an age where close to 1% of the world's population consider themselves to be a creator...

E-Commerce and the creator economy are increasingly woven into the algorithms of digital platforms. A study by Accenture predicts that...

Social media and content creation are synonymous with one another, in a relationship that is now built into the very algorithms of our...

Many people may quickly be becoming familiar with a growing phenomenon. Picture the scene: maybe you’re in the queue for the bar with a...

Over 50% (around 4.7 billion people) of the whole world is using social media in July 2022. Users flock to sites like Facebook, Instagram...

Content creators who publish on social media are generally understood to hold the most sway over the youngest audiences with material...

Towards the end of 2021, TikTok launched a series of events that positioned the company as a competitor in the e-commerce space...

In the past, influencer marketing has come under scrutiny for being difficult to measure. Social media platforms didn’t previously...