news, articles, and insights from the influencer team

Influencer marketing has grown up, and agency Influencer is making sure its measurement does too. The agency is championing change in its partnership with ThisThat, setting a new standard and challenging industry-wide measurement concerns head-on.

Commitment to improving environmental and social performance isn’t something achieved by a short-term fix. In becoming a certified B Corporation, influencer marketing agency Influencer is taking long-term change seriously and hoping to lead the industry by example...

Via “Amplify,” brands of all sizes can now execute influencer marketing campaigns with guaranteed reach, efficiency and results.

The greatest marketing comes from those that you know. When you’re looking for your next purchase, friends and family that you trust, telling you about something they love, will always be more convincing than an impersonal ad.

As influencer marketing matures, it has moved from being perceived as an experimental marketing activation to being an established part of brands’ long term marketing strategies. Now, it is settling into its new stage of maturity as a marketing solution that drives customer engagement at every point in the marketing funnel. With this new level of maturity comes new perceived challenges, namely measurement. 

The role of women in the media landscape has changed immensely over the past few years. Influencer marketing, having barely existed 10 ...

Last week, as part of the Cannes Lions Festival of Creativity, the Influencer EMEA and North America teams headed to the Influencer Villa...

Since the start of 2020, TikTok has sponsored several high-profile entertainment events; international occasions watched by millions of...

While ambassador programs aren’t anything new, in recent years we’ve seen brands placing increased emphasis on long-term partnerships...