news, articles, and insights from the influencer team

Explore the critical importance of Relevance in driving consumer behaviour and purchase intent, and the crucial role that creators play in increasing Relevance for brands.

Creators are experts in producing content that grabs their followers’ attention and drives a strong emotional reaction. However, there is still a knowledge gap around how to create content that will drive an emotional response; why emotive content is the way to achieving consumer action; and how to use emotional content to increase brand memory.